This Privacy Notice (“Notice”) describes certain personal information collected by or on behalf of Twenty29 Operations, LLC and/or Twenty29 Operations - Hamilton Mill, LLC and/or its affiliates and subsidiaries (“California Hand Wash”, “we”, “us”, or “our”) and their service providers through the www.californiahandwash.com website and related online service (collectively, the “Site”), our mobile apps (collectively, “App”), physical store and kiosk locations, and our phone interactions with you, along with how that information is used, shared, and protected. If you have questions or concerns about this Notice, please contact us.
Please note that this Notice does not apply to information that is publicly available as contemplated by applicable laws. This Notice also does not apply to those websites that are solely operated and maintained by third-party vendors.
By using the Site or the App, you acknowledge on behalf of yourself and any organization that you represent (together, “you”) that you have read and understand this Notice. We may modify this Notice at any time. Material changes will be conspicuously posted on the Site or otherwise communicated to you. Our California Hand Wash Website Terms of Service are also specifically incorporated herein.
We Collect Personal Information You Provide
We will collect information that personally identifies you (“Personal Information”), which may include your name, email address, mailing address, phone number, payment information, month and day of birth, vehicle identification number, and license plate, and we will use and share such Personal Information pursuant to this Notice and applicable law.
California Hand Wash collects Personal Information that you provide directly to us. Personal Information is required to use certain Site or App features, for example, to create a California Hand Wash Account (see below), to purchase an Unlimited Monthly Membership, and to purchase a retail car wash.
Unlimited Monthly Membership
If you purchase an Unlimited Monthly membership, you may be required to provide certain Personal Information, including, but not limited to, your name, mobile phone number, payment information, mailing address, email address, and any other Personal Information as may be required to complete your membership purchase at the point of sale, whether online, through the App, or at a store location. This Personal Information will be saved as a profile in connection with your membership. If you are an existing member purchasing an additional membership for an additional vehicle, you will need to provide your current membership number to facilitate the transaction. If you contact us with any requests or inquiry regarding your membership, such as updating your profile information, modifying your existing membership, or transferring your membership to another vehicle, then the information in your request or inquiry may be connected to your membership profile. When you purchase a membership, you will be assigned a membership number which appears on the corresponding RFID tag that will be affixed to your vehicle’s windshield. This membership number belongs to California Hand Wash and does not constitute your Personal Information.
California Hand Wash Account
You may have the option of creating an online account with us on our Site or App (your “California Hand Wash Account”). To create a California Hand Wash Account, you must provide your first and last name, email address, and mobile number, and create a password, which password is collected with your email address at login. You can also add your payment information to your California Hand Wash account to facilitate faster purchases. Other information is optional, such as a profile picture, but if provided will be used to populate your California Hand Wash Account. If you link your membership to your California Hand Wash Account, any profile information previously collected will be added to your California Hand Wash Account. Any other information that we may receive from you, such as through phone or email communications with our Customer Care Team or otherwise, may also be received by us and added to your California Hand Wash Account.
Mobile Phone Number
If you elect to communicate with us via text or provide us a mobile phone number, we may send you text messages from our systems, which may include the use of an automated dialing system, regarding our services and your business transactions and requests to us. Your mobile carrier’s message and data rates apply to all texts that you may send to or receive from us, including marketing texts as set forth below. Data obtained from you in connection with any text messaging may include your mobile phone number, your carrier’s name, and the date, time, and content of your messages and other information you provide to us. To opt out of receiving texts, see “Communication Opt-Out” below.
Vehicle Identification Number (VIN) and License Plate
If you make a vehicle damage claim against California Hand Wash, we may collect your VIN and license plate number, name, phone number, email, automobile make and model, and auto insurance information, and use the same for processing and handling your claim. This information may be collected directly by California Hand Wash or through California Hand Wash’s online claims platform. Your VIN and license plate information may also be received at the time of enrollment at our locations. This information may be added to your membership profile or your California Hand Wash Account, as applicable.
When you purchase a membership or retail wash, your credit or debit card or other financial information is transmitted directly to a third-party payment processor in accordance with applicable Payment Card Industry Data Security Standards. For membership purchases, your credit or debit card or other financial information in a tokenized version is automatically retained by California Hand Wash in your membership profile or California Hand Wash Account, as applicable, and we maintain a record of your membership purchases. In the case of a retail wash purchase, your credit or debit card or other financial information in a tokenized version is retained by California Hand Wash only if you choose to save your payment information in your California Hand Wash Account. We will also maintain a record of your retail wash purchases.
Our Site and App allow you to opt into geolocation tracking. If you opt into such location tracking, we will collect information and data about your precise geographic location from time to time. As a result of the location data we collect, we may deliver information or content specific to your location to you via the Site or App. If you disable the collection of geolocation information, some features of our Site or App may be limited. Additionally, the opt-out mechanism on some devices and operating systems may not be persistent, which may require you to opt out of such collection each time you access the Site or App through your device.
General. We, or third parties on our behalf, may use your Personal Information to deliver communications to you, either by hard copy in the mail or electronically via email, text message, or App push notifications. If you provide us more than one email or mobile phone number, you should review your communications settings for each email and mobile phone number. Opting out of communications for one email address or mobile phone number does not opt out any other email address or mobile phone number that may be associated with your membership profile, California Hand Wash Account, or App.
For any text messages, your mobile carrier’s standard message rates and other charges will apply. All such charges for text messages are billed by and payable to your mobile carrier. We will not be liable for any delays in your receipt of any text messages. Delivery is subject to effective transmission from your mobile phone carrier. Maximum number of text messages per month will vary based on your transactions and whether you opt in to receive marketing communications from us via text.
Transactional Communications. Transactional communications contain information necessary for you to use our car wash services. Legal notices are a form of transactional communications that contain information we are required to provide you by applicable law. The number of transactional communications (whether via email or text) may vary per month. If you prefer to receive transactional communications via email, set up your California Hand Wash Account (see above). To opt out of transactional communication texts, other than legal notices, you may reply STOP to any message received, the number that appears in your transactional communication texts. We may send you a confirming message via email or text that you have been unsubscribed or have opted out. If you opt out of transactional communication texts, you will also be automatically opted out of marketing communication texts (but not legal notice texts). If you want to opt out of receiving any communications from California Hand Wash, whether transactional, marketing, or legal notices, you must terminate your membership, close your California Hand Wash Account, and/or uninstall the App, as applicable. If you opt out of receiving all messages from us and later purchase online a retail wash as a guest or provide us with a new mobile number, you may nonetheless receive new transactional and marketing communications from us via email and/or text. Note that if you request to opt out by another means, it may take several days for your opt-out to be effective, and you may continue to receive email or text messages in the interim.
Marketing Communications. If you opt in to receive marketing communications from us, you must submit your name, email, and/or mobile number. Consent to receive marketing communications is not a condition of making any purchase. The number of marketing communications (whether via email or text) may vary per month. You may opt out of marketing communication emails by using the unsubscribe link in the email. You may opt out of marketing communication texts by replying STOP to any message you received. We may send you a confirming message via email or text to confirm that you have been unsubscribed or have opted out. Note that if you request to opt out by another means, it may take several days for your unsubscribe or opt-out to be effective, and you may continue to receive email or text messages in the interim. To opt out of other marketing communications (e.g., postal marketing and live or prerecorded call marketing), please contact us as set forth below. Opting out of marketing communications does not opt you out of transactional communications whether by email or text. If you want to opt out of transactional communication (other than legal notices) or all communications, please see below.
App Push Notifications
In the App, you have the option to enable certain reminders or “push” notifications, including advertisements when you are close to a California Hand Wash location, tip reminders after your service, and weather updates. If you enable push notifications, you will have the option to disable such notifications at any time.
Data Automatically Collected
Site IP Addresses, Cookies, and Similar Tracking Technologies
When you use the Site, we and our Site vendors use technologies such as cookies (i.e., small pieces of data stored on your device’s hard drive by your browser), web beacons, pixel tags, and similar technologies to automatically collect internet protocol (“IP”) addresses assigned to the computers, mobile phones, and other devices you use, your internet service provider, device ID number, approximate geographic location, browser type, Site pages visited, websites you access before and after visiting the Site, and data related to how and when you use the Site (e.g., date and time stamps, clickstream data, browsing activity, and data about search terms and websites that direct you to the Site). We may combine this Personal Information with other collected data (including other Personal Information) and data obtained from third parties and save this information to your membership profile, California Hand Wash Account, or elsewhere in our systems. For more information about cookies, or to opt out of certain cookies, visit our Privacy Preference Center. Most browsers automatically accept cookies. You can disable this function by changing your browser settings, but disabling cookies may impact your use and enjoyment of the site. Not all features or functions of the Site may work properly if you disable cookies. You cannot disable all cookies, such as cookies that are essential to the functionality of the site.
Do Not Track Requests
Due to the automatic collection of data using cookies, we do not honor “do not track” requests.
App Device IDs, Widgets, and Similar Tracking Technologies
Analytics. We may occasionally enable and implement various analytics tools, such as Google Tag Manager and Google Analytics, which are analytics tools provided by Google to collect and process Personal Information consisting of certain telematics about your use of the Site, identifiers for mobile devices (e.g., Android Advertising Identifiers and Advertising Identifiers for iOS) and, in certain instances, IP addresses. Google sets and reads cookies to collect such Personal Information and your web browser will automatically send such Personal Information to Google.
We may also enable and implement additional add-on services to Google Analytics, such as Demographics and Interest Reporting. Demographics and Interest Reporting gathers aggregate information such as the age and gender of users, along with certain interests those users express through their purchasing activities and other online activities, by tracking users across websites and across time.
Online Behavioral Advertising.
We may occasionally use advertising networks and services provided by third-party vendors. These services collect data about your interactions with the Site and the App and other websites across the internet and use such data to target personal content and advertisements to you for goods and services. The data collected may be associated with your Personal Information. The targeted content and advertisements may appear on the Site and on other websites and may be sent to you via email. Advertising networks often gather data about consumers who view advertisements to make inferences about a consumer’s interests and preferences, which enables the delivery of advertisements directly targeted to the consumer’s specific interests. This practice is often referred to as “online behavioral advertising”.
To change your preferences with respect to certain online ads and to obtain more information about third-party ad networks and online behavioral advertising, visit the National Advertising Initiative Consumer opt-out page or the Digital Advertising Alliance Self-Regulatory Program. Changing your settings with individual browsers or ad networks will not necessarily carry over to other browsers or ad networks. As a result, depending on the opt-outs you request, you may occasionally still see our ads.
Social Media. We are active on social media, including Facebook, YouTube, Twitter, Instagram, and LinkedIn (“Social Media”). Anything you post on Social Media is public information and will not be treated confidentially. We may post (or re-post) any comments or content that you post on our Social Media pages. You agree to hold California Hand Wash and its affiliates harmless and without liability for the results of any and all content you post on California Hand Wash’s Social Media.
The Site and App may use advertising networks and services offered by Social Media to deliver advertising content. Use of these services requires Social Media to implement cookies or pixel tags to deliver ads to you while you access the site.
Your use of Social Media is governed by the privacy policies and terms of the third parties that own and operate those websites and not by this Notice. We encourage you to review those policies and terms.
Videos and Embedded Content. The Site and App may contain videos and embedded content provided by California Hand Wash or third parties, including visible content and/or embedded feed scripts. California Hand Wash and such third parties may collect data about how you interact with such content. By watching the videos and interacting with such content, you agree to the collection, sharing, and use of such data.
Data Collected from Third-Party Sources
We obtain data, which may include Personal Information, about individuals from various third-party sources, and we may combine that data with Personal Information or other data we collect. This enhances our existing data about our users, improves our ability to contact users, and enhances our marketing capabilities. For example, we may collect information about you if one of our members sends you a retail wash or membership as a gift. In such cases we collect the gift recipient’s name, email address, and/or phone number in order to process and send the gift.
How We Use and Share Personal Information
Beyond the uses and sharing described above, California Hand Wash may use and share Personal Information as described below.
Purpose for Collection and Communication with You
Account and Management
We use Personal Information for administrative purposes, such as managing your account, facilitating transactions, providing customer service, evaluating applications, and managing profiles, and more generally to inform our business strategies and understand the Site’s and App’s demographics and for user preferences.
We may use Personal Information for Site and App management, such as troubleshooting problems, improving the content and functionality of the Site, facilitating statistical and other analyses of the Site or App, and customizing the Site or App to you and our users.
Employees and Affiliates
We may share Personal Information with our employees and affiliates who have a need to know the information for our business purposes.
Vendors and Other Partners
We may share Personal Information with our third-party vendors, service providers, suppliers, consultants, agents, sales representatives, and other partners (including Site and App management and hosting, payment processors, marketing and public relations, and email services) that provide data processing services to us (e.g., to support the delivery of, provide functionality on, or help to enhance the security of the Site or App) or otherwise process Personal Information for the purposes described in this Notice or communicated to you when we collect such data. The parties described in this paragraph are authorized and may use and disclose Personal Information as needed to provide the applicable services to us. For example, we may share Personal Information with service providers to help us host and manage the Site or App; provide targeted advertising and other marketing; improve the content and functionality of the Site or App; perform data analysis and statistical analysis; troubleshoot problems with the Site or App; provide payment processing services and online storefronts; provide public relations; provide learning management systems; provide email services; provide data processing; and support or provide the security of the Site or App.
We may share Personal Information with certain service providers that are our professional advisors, such as our attorneys, accountants, financial advisors, and business advisors, in their capacity as advisors to California Hand Wash.
We may use Personal Information to create de-identified or anonymous aggregate data. We may use and share such de-identified or aggregate data in our sole discretion with our affiliates, subsidiaries, vendors, and other third parties to: analyze, develop, and improve the content and services that we make available, inform business strategies, understand user demographics and user preferences, customize promotional emails and user experience, and for other lawful purposes. California Hand Wash is the sole and exclusive owner of such de-identified and aggregated information.
Government Officials and Law Enforcement
We will cooperate with law enforcement and other governmental agencies, and may disclose Personal Information: if we believe in good faith we are legally required to disclose that Personal Information, if we are advised to disclose Personal Information by our legal counsel, or when necessary to identify, contact, or bring a legal action against someone who may cause or be causing harm to, or interfering with the legal rights of, California Hand Wash or any other party.
If there are legal claims between you and California Hand Wash, California Hand Wash will use your Personal Information for purposes of pursuing, defending, processing, and handling such legal claims. We also may share information that we collect from you as needed to enforce our rights, protect our property, or protect the rights, property, or safety of others.
If we undergo a change or contemplated change in control, acquisition, merger, reorganization, or asset or equity sale, or in the event of a bankruptcy, receivership, or similar transaction, all Personal Information may be transferred, sold, or otherwise shared with potential and actual successors, which will be bound by this Notice as it applies to Personal Information.
With Your Consent
With your consent, we may use or share Personal Information in ways not specifically described in this Notice.
We do not sell, rent, or loan any of your Personal Information to any third party for money. However, we may engage in transactions sharing and leveraging your data that may be seen as a “sale” of your data under certain applicable laws. You may notify us at email@example.com to opt-out of any sale of your information.
We do not share your Personal Information with third parties for those third parties’ direct marketing purposes.
Data We Do Not Intend to Collect
Sensitive or Personal Information
“Sensitive Data” is any data that reveals your racial or ethnic origin, political opinions, religious or philosophical beliefs, or trade union membership, or that involves genetic or biometric data or data concerning health or sexual orientation. We do not intend to collect any Sensitive Data from you. Please do not provide Sensitive Data to us through the Site, App, Social Media, or any other form of communication.
We are committed to protecting children’s privacy. The Site is not directed at children under 16 years of age. We do not knowingly collect, use, or share Personal Information from children under 16. If a parent or legal guardian learns that their child provided us with Personal Information without his or her consent, please contact us and we will make commercially reasonable attempts to delete such Personal Information.
We use commercially reasonable technical and organizational measures to help secure all Personal Information against loss, misuse, and alteration. While we cannot guarantee it, we use industry-standard protections to help safeguard against such occurrences. If a breach of our systems occurs, we will notify you of the breach only if and as required under applicable law.
You understand that no data transmission over the internet or a mobile device can be guaranteed to be 100% secure. While we strive to protect your personal information, we do not guarantee the security of personal information and you provide personal information at your own risk.
The factors that influence how long we retain data about you include what information is needed to facilitate our relationship, provide services and experiences to you, and meet legal and contractual retention requirements. We retain information for specific business and legal purposes. Sometimes business and legal requirements require us to retain certain information for specific purposes for an extended period of time.
Access from Outside the United States
This Site and App are operated and maintained by California Hand Wash and its vendors from the United States and is intended solely for a United States audience. If you access the Site or the App from outside the United States, please be aware that Personal Information will be transferred to, stored in, and processed in the United States. U.S. data protection and related laws may not be as comprehensive as those from where you access the Site or App.
Access and Update Your Personal Information
To access or update your Personal Information as it exists in our records, please contact us using the information below.
Twenty29 Operations, LLC and/or Twenty29 Operations - Hamilton Mill, LLC
Attention: Data Privacy Officer
3482 Keith Bridge Rd. #345
Cumming, GA 30041